24 Feb 2016

Full-Time Trade Marketing Lead at Pfizer

Toni AdewunmiLagos, Lagos, Nigeria

Job Description

Trade Marketing Lead
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Full-Time Regular
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POSITION TITLE: NEAR –Trade Marketing Lead
DIVISION: Marketing
DEPARTMENT NAME NEAR ( Nigeria, Ghana and East Africa Region)
DATE: February 2016

The Trade marketing Lead acts as “Change Agent” and will be responsible for the following:
 Identify local strategic opportunities and challenges for retail/trade marketing
 Collaborate closely with Country Portfolio Leads (CPL) to include retail chapter for brand plans and develop brand/Therapeutic Area (TA) strategies
 Develop trade marketing tactics and programs
 Collaborate with Retail & Distribution Manager to ensure brilliant execution of trade marketing tactics and programs
 Act as change agent for retail in NEAR markets, master the “retail/trade marketing communication” to ensure full transparency


Be the “Change Agent” for NEAR countries: ensure capability build-up and targeted service to achieve strategic retail objectives in the region
Convince countries of the opportunities of trade marketing at point of Sale and drive NEAR trade marketing strategies and tactics
Focus on Top 5 markets but support markets according to their individual need, provide trade marketing material/training etc.
Support NEAR in developing retail chapters for country and brand Operating plans
Collaborate with regional and country stakeholders to embed “success in retail”
Align with regional team on regional/local retail opportunities/challenges, set priorities
Collaborate with CPL to influence inclusion of trade marketing as a growth driver for main T.A (Cardiovascular, Pain , Anti-infective and Men & Women/ Specialty).
Collaborate with sales managers and commercial team to execute trade marketing programs at the point of sales and generate insights/analysis from implementation
Collect market level insight and share knowledge with Retail center
Consolidate market insights, develop market-specific solutions (share best practices)
Track results of trade marketing programs and capability build-up
Track individual program & tactic/market performance and its evolution
Monitor capability development in markets, support via coaching and track progression
Develop quality relationships and insights with new and existing customers – be “customer obsessed”
Report to Marketing Director
Provide insights on NEAR trade marketing reality
Be accountable for execution of agreed programs & tactics and responsible for budget allocated
Alignment on business priorities, trends and challenges
Trade marketing Lead to provide strategic advice and coaching with regards to “trade marketing” issues

Ensure effective alignment with Customer Service Colleagues – “one retail team”
Align on roles and responsibilities, i.e. focus on sell-out and sell-in
Fine-tune retail chapter in brand plans: Collaborate with CPL
Align on strategic priorities in NEAR : focus on defined top markets and key retail personality brands
Provide promotional materials to be expedited in NEAR markets
Ensure execution of retail programs, foster local retail creativity: collaborate with CPLs and Retail & Distribution Manager.

Facilitate tracking of performance
Instill a retail KPI mindset in the relevant teams/for relevant brands, i.e. add these KPIs to their performance judgment
Based on defined retail KPIs (switch, Numeric Distribution and Weighted Distribution) – monitor and interpret results and take action

Advance local capabilities are being built-up
In collaboration with Global Commercial Operation and Customer Service Colleagues, develop, offer and implement necessary training to enhance “retail capabilities”

Education: First degree required; MBA an advantage
Pharmaceutical or FMCG industry experience within the area of Marketing or Trade Development
5-10 years relevant trade/customer marketing experience that can be applied in the Pharmaceutical Industry
Trade marketing expertise in independent channels beneficial
Experience in large organizations and highly regulated industries
Experience in influencing without direct/formal authority
Experience in cross-cultural environments, flexibly adapts


Strong collaborator, strong Customer Relationship management
Analytical ability and skilled in Excel
Business Acumen: Budget management, strong analytical/financial skill set (e.g. development of financial business cases), strategic thinking
Project management skills: Identifies best practices and prioritizes need for action (focus on critical/value-generating projects)
Flexibility in managing time zone differences in region and travel requests
Clear understanding of channel economics

Job Categories: Sales and Marketing Jobs. Job Types: Full-Time. Job expires in Endless.

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