22 Mar 2016

Full-Time Online Marketing Officer

Toni AdewunmiLagos, Lagos, Nigeria

Job Description

Location/Division: Ikeja
HRLeverage Africa delivers excellent spectrum of HR Business Solutions & Strategic
Management Support Services through a custom-built approach for organization. As a
premium professional service firm domiciled in Africa we have global network. Our
consultancy offerings includes; Executive Search & Recruitment Services, HR Advisory
Services, Management Consultancy, Training and People Improvement, Career Advisory Job
Search and Resume Draft
Role of Online Marketing Officer:
As a key member of our Marketing team for a telecommunication company, the ideal candidate
would will be responsible for the execution of inbound marketing strategy, drive web-based
marketing campaigns and maintenance and development of the corporate web sites.
Main Duties:
 Develop and optimise online marketing initiatives to drive customer acquisition;
 Improving the usability, design, content and conversion rate of the company website
 Create and optimize targeted and custom landing pages and micro-sites;
 Implement, analyse, and optimize organic and paid search engine marketing activities;
 Implement and execute email campaigns to nurture leads and customers;
 Analyse and provide weekly & monthly digital marketing metrics and lead status
 Develop and manage content-based Social Networks, digital marketing and Blog Sites.
Personal Qualities:
Candidates need to be:
 A focussed, self-motivated digital marketer with creative flair who will bring digital
marketing strategies to life.
 A marketer passionate about all things digital that thrives on delivering exciting and
show stopping campaigns and content.
 A highly effective individual who has an absolute eye for detail and is focussed on improving
business performance through exceptional campaign execution, reporting and evaluation.
Skills & Qualifications:
 Bachelor degree in Marketing, Web Design/Development, or related discipline;
 Experience with Online Lead Funnels (generation, nurturing, scoring and conversion);
 Experience in managing and designing email campaigns
 Experience with Email Marketing programs;
 Experience with SEO and SEM;
 Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website
Optimizer, Keyword Tool, URL Builder)
 Experience with Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+,
Facebook, YouTube)
 Sensitivity to User Experience and Design.
CVs should be submitted to resume@HRLeverageAfrica.com
This description is not intended to establish a total definition of the job, but an outline of
the duties. Issued by HRLeverage Africa, March 2016

Job Categories: Sales and Marketing Jobs. Job Types: Full-Time. Job expires in Endless.

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