11 May 2016

Full-Time international Sanitation Marketing Consultant (WASH), Abuja

Toni AdewunmiAnywhere

Job Description

International Sanitation Marketing Consultant (WASH), Abuja

Apply nowJob no: 495925
Work type: Consultancy
Location: Nigeria
Categories: WASH (Water, Sanitation and Hygiene)

Nigeria is one of the top five countries with highest numbers of people without access to safe water and improved sanitation and practicing Open Defecation. Nigeria was unable to reach the MDG targets for water (75%) and sanitation (65%) with major shortfalls in the rural areas. Open defecation poses a major threat to public health with an estimated 50 million Nigerians practicing open defecation. Open defecation is more common in the rural than in urban areas with wide disparities in access across wealth quintiles. As at 2013, only 28.2 % of the rural population have access to improved sanitation, while 47.7% have access to safe water. In the urban setting, access to water supply is 77.6%, while the sanitation coverage is 42.7%.

In order to strengthen the sanitation supply side interventions, UNICEF commissioned a sanitation marketing research in 2013/14. The main objective of this research was to generate evidence based data towards having a better understanding of the community’s sanitation needs and preferences; motivation for adoption of certain sanitation practices; supply chain for sanitation-related products and services; and the policy and enabling environments for designing and promoting appropriate sanitation marketing models in Nigeria.

The research utilized a cross sectional survey and proportional to size sampling technique in purposively selected states of Anambra, Benue, Cross River, Jigawa, Katsina and Osun. The study revealed that 1070 (62%) households had improved toilets and the potentials for upgrading exist in 396 (20.8%) households that had unimproved toilet facilities while those that practiced open defecation were 308 (17.3%) households. The study concluded that potential market exists in all the states for upgradation of existing basic toilets.

The study found that open defecation is practiced because most (68%) households lacked toilet in their houses while 15% lacked money to build toilet. In addition, over 80% of respondents’ household members defecate in the open daily while about 70% are not satisfied and willing to stop it if they had toilet in houses. The major challenge against increased toilet construction were finance, soil terrain, disturbance from touts especially in small towns and urban areas, inflated cost of materials, limited landed area, lack of required technical expertise and extortion by service providers and therefore required support in these regard.

The study also revealed willingness of households to upgrade existing toilets. More than half (53%) of households were willing to upgrade their toilet to a water-flushed toilet (either WC or Pour-Flush types), while one-third (32%) wanted an improved pit toilet with either a raised slab or plain concrete slab (page 60). The study indicated that 42% are willing to pay amounts ranging from N 5,000 to N 50,000 depending upon their capacity to pay. Water-flushed toilets seem to be the aspirational model, both in the northern and in the southern regions.

A pilot project on sanitation marketing was initiated in Anambra State in 2015 in which a batch of 7 entrepreneurs were identified by the Small and Medium Enterprise Development agency of Nigeria (SMEDAN) to build three alternate designs of water-flushed toilets in a local Polytechnic institute. The experience from the pilot was shared in a national workshop of stakeholders, which concluded with a consensus on the following key aspects:
· The cement-block manufacturers could constitute a group of potential sanitation entrepreneurs, and they have the technical capacity to acquire the technical expertise to build and market toilets if they get the required support and guidance
· There is professional capacity available within local technical institutions to provide technical support for the development of various larine models
· SMEDAN at national and State level has the capacity and willingness to play a nodal role in identifying and building capacity of the new sanitation entrepreneurs
· The Federal Ministry as well as LGAs have agreed to be the partners in the process.
· The proposed consultancy will build on the experience acquired from the earlier pilot.
The main purpose of this consultancy is to provide technical support to UNICEF, WASH program in Nigeria to establish/strengthen sanitation supply chains through network of masons and by establishing/strengthening their network with sanitation entrepreneurs. The sanitation entrepreneurs together with masons will help households move up the sanitation ladder by offering a manageable range of options of easy to build and affordable yet aspirational improved toilets and delivering these toilets on receiving purchase requests.

The Sanitation Marketing Consultant will work on various aspects of this sanitation supply chain. This will require inputs to be provided at the ward level by identifying trained masons using an objective criteria and operationalizing the network of the selected masons to become sales agents delivering latrines either as a complete package or render only construction services; At LGA/State level: to identify and build the capacity of entrepreneurs who will constitute a network of masons as one-stop supply and construction centers. They would be able to advise potential customers to select a particular design of toilet from a menu of options and build it for them at agreed/LGA approved standard cost.

The supply chain constituents- that is the entrepreneurs as well as their satellite system of masons will have to be trained in the technical aspects of construction of the various toilet design options on offer. A system will have to be established for technical training by co-opting technical training institutes such as the Federal/ State Polytechnics as nodal training institutes. UNICEF will enter into a MoU with the identified training institutes.

The supply network/system created will be provided marketing support to connect to the demand created through routine CLTS programming strategy.

This consultancy is under:
Activity N14.3: Support Hygiene promotion for sustained behavioural change in the country including commemoration of national and global events.
and will contribute to the achievement of;
Output 14 of the FGN/UNICEF Multi-year work plan for 2014 and 2015: Focus states/LGAs have increased capacity and deliver services to ensure children and women have sustained and equitable access to improved sanitation and hygiene.

The Consultant will be based in the UNICEF Nigeria Country Office, Abuja and will work closely with National Task Group on Sanitation as well as UNICEF National and Field Office colleagues. The tasks will involve travelling to States, LGAs and Communities for consultation with relevant government partners and pilot testing of developed materials.

The duration of the contract will be three months.

Specific Tasks
Under the overall guidance of Chief of WASH and with supervision from the WASH Specialist, the key tasks for this consultancy include the following;
1. Prepare inception report with approach, work plan and budget for all activities developed for implementation.
2. In consultations with UNICEF Staff and SMEDAN, develop a list, following an objective criteria for selection, of sanitation entrepreneurs. The criteria would include indicators on the entrepreneurs’ skills, interest, outreach/network and credibility, credit-rating etc. Each identified entrepreneur will also identify and provide the profile of a set of masons who will work with him/her and who will have to be trained in construction technique.
3. Assist in soliciting expression of interests from the participating entrepreneurs to become partners in sanitation marketing. Select (following the objective criteria) Sanitation Entrepreneurs as partners
4. In discussion with UNICEF and SMEDAN, identify technical training institute which will train sanitation entrepreneurs and masons.
5. In collaboration with SMEDAN, develop manual for training of entrepreneurs and masons in sanitation entrepreneurial skills and test the manual in the field.
6. In collaboration with SMEDAN conduct Training of entrepreneurs and masons in sanitation promotion/marketing/entrepreneurial skills at the state level
7. Support orientation workshops at state level for selected national/state/LGA level private contractors, entrepreneurs, material suppliers to become Sanitation Entrepreneur’s
8. Facilitate and assist selected partner sanitation entrepreneurs to form their network of masons (trained earlier) as their sales agents
9. Assist sanitation entrepreneurs to develop and operationalize a system of supply of latrine materials to trained masons/sales agents on credit basis and on agreed-to negotiated costs
10. Prepare Terms of Reference and assist UNICEF in contracting advertising agency (ies) to carry out media campaign in support of sanitation behaviour change and marketing interventions
11. Regular follow and Technical Assistance provided to the key stakeholders and actors to ensure the operationalization of the various component of the sanitation marketing mechanism.
12. Document the approach, and prepare a Plan of Action for scaling up.
13. The above activities will be executed directly by the Consultant in 3 states with 1 LGA in focus per state.

Duty Station: Abuja (Nigeria)
Supervisor: Farooq Khan

1. Consultancy inception report with detailed budget and work schedule;
2. Lead development of Technical Training manual for sanitation marketing entrepreneurs/masons with the support of UNICEF staff
3. Sample business plan for prospective entrepreneurs developed.
4. Conduct 3 State level advocacy/orientation workshops with the support of FOs for civil/material suppliers to become Sanitation Entrepreneurs
5. Conduct 3 trainings for Entrepreneurs/Masons in sanitation marketing and entrepreneurial skills with support of concerned Field Office of UNICEF

6. Draft partnership MoUs with entrepreneurs for establishing sanitation marketing supply chain developed.
7. Advertising agency contracted to carry out media campaign in support of sanitation behaviour change and marketing interventions
8. Minutes/note for records based on post workshop follow up meetings with potential entrepreneurs documenting key outcomes and agreements for further follow up possibly leading to development and signing of MoUs
9. Final report containing Operational Guideline on sanitation marketing to be shared with UNICEF FOs, lessons learnt /best practices and recommendations for way forward, replication and scaling up.
Advertised: 11 May 2016 W. Central Africa Standard Time
Applications close: 25 May 2016 W. Central Africa Standard Time

Job Categories: NGO and Legal Jobs. Job Types: Full-Time. Job expires in Endless.

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