17 Apr 2016

Full-Time Head of Business Development (Sales & General Management)

Toni AdewunmiLagos, Lagos, Nigeria

Job Description

Sehai Foods is a Nigerian agro and food manufacturing company, incorporated in 2012 and headquartered in Lagos, Nigeria. Sehai (Pronounced ‘’Say-Hai-Ee’’) derived from the Amharic word Tsehaye meaning Sun) produces a variety of agro-products in alliance with its co-operatives located across Nigeria. Sehai Foods is a member of the YouWin Program, and has received support from the organization for growth and development.

Our current flagship retail product (Sehai Honey) launched at the West African Food and Beverages Expo, Lagos in June 2014, with platform expansions expected. In addition to domestic sales opportunities, Sehai products have demonstrated demand in the export market.

As a result of sustainable bee-keeping, Sehai is able to produce pure and natural beeswax.

Head of Business Development (Sales & General Management)

Job Purpose (Business Development/ Commercial)

To develop, establish and maintain marketing strategies to meet organisational objectives for product launch and products life cycle
To manage key client relationships and oversee management of other accounts at BTL and ATL tiers
Effective management of the marketing, advertising and promotional activities of the organization.
Manage customer relationship management including trends analysis and customer research
Drive commercial activities and sales.
Job Purpose (General Management)

To complete set up and run a start up food processing facility
Oversight of production and quality assurance
Manage relationships with external stakeholders e.g NAFDAC, other regulators, etc
Managing employees both – production staff and small management team and HR aspects – appraisals, etc
Oversee supply chain, stores, finance aspects including monthly budgets, cashflow, reconciliation, monthly profit and loss, VAT, fixed asset registers, etc
Drive corporate planning and directional strategy for products and SKUs
Reporting both qualitative and quantitative data dimensions to drive management information and decision making for the investors and board
Liaise with corporate secretariat in the preparation of board pack and minutes for board meetings
Main Job Tasks and Responsibilities:

General managerial supervision of all aspects of the Sehai Breakfast Unit including the production facility and people management
Manage and coordinate all marketing, advertising and promotional activities
Conduct market research to determine market requirements for existing products
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for existing products
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine and manage the marketing budget
Deliver marketing activity within agreed budget
Develop pricing strategy
Liaison with media and advertising, distributors and major retail customers.
Product Launch
Key Competencies:

excellent written and verbal communication skills
organization and planning
critical thinking
problem analysis and problem-solving
formal presentation skills
stress tolerance
Education and Experience

Business or engineering degree or equivalent professional qualification
Previous staff supervision and manufacturing line experience
Minimum 5 years experience in marketing/ business development/ distributor or dealer management in a food or beverage company
Experience in all aspects of developing and maintaining marketing strategies
Sound knowledge of Microsoft Office (in particular Word, Excel and Powerpoint) and very strong presentation skills
Technical marketing skills
Proven experience in customer and market research
Relevant product and industry knowledge
French will be an added advantage
Method of Application
To apply, visit Sehai Career Page


Qualified and interested candidates should forward their CV with application letter on or before 30th April 2016 to admin@sehaifoods.com cc. folu.rotimi@lanigroup.com using the job title applied for as the subject of the mail.

Job Categories: Sales and Marketing Jobs. Job Types: Full-Time. Job expires in Endless.

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