3 Aug 2016

Full-Time Head Marketing and Business Development Manager

Toni AdewunmiAnywhere

Job Description

Our Client
For confidentiality reasons, information about our client is, for reference sources and non-shortlisted candidates, limited to the following:

Our client is an indigenous group of company that specialises in hospitality and facility management services. Due to internal expansion; they are looking to hire a Head Marketing and Business Development Manager.

Job Title: Head Marketing and Business Development Manager
Job Location: Lagos

Job Summary:
The incumbent shall take lead in the area of sales, marketing and business development of the Company Services.


• Management of prospective clients and new business
• Ensure timely customer response to all enquiries
• Shall handle client proposals
• Brand campaigning
• Development and execution of marketing plan
• Management of marketing budget
• Income management
• Expenditure management
• Internal controls
• Human capital management

• Manage the Marketing activities of Team Members and the Regions.
• Provide technical support to Team Members as it relates with their duties.
• Work with employees and provide guidance during tough situations to acquire appropriate resolution for the customer and the company.
• Manage the team to ensure set targets are excellently met.
• Ensure the team has requisite skills and tools to discharge their duties effectively and efficiently.
• Work with Team to ensure the accurate communication of the organization’s objectives to customers is done at first call.
• Strictly ensure Team Members adhere to Company’s communication model.
• Creating and maintaining up-to-date script, which the team members use while making marketing calls.
• Mentor and Coach team members.

New business development /prospecting new clients
• Aggressively canvass and obtain new businesses for the company.
• Manage existing relationships to ensure maximum customer satisfaction to get new businesses from existing customers.
• Prepare list weekly and develop leads for new business.
• Use all available means to follow up aggressively on contacts.
• Aggressive daily salesmanship of all identified prospects.
• Develop new channels of business.

Ensure timely tender and Request for Proposal (RFP) response
• Ensure all business correspondence is turned around within 24hours of commission. RFP are prepared at least 72 hours ahead of expiration.
• Ensure review of all major tenders with AGM, GM, and or MD

Brand campaigning
• Manages, develops and executes direct marketing and promotional activities.
• Oversees the representation of a positive organizational image to general public, clients and community.
• Develop corporate awareness and develop brand into the most visible in the sector.
• Strong public relations activities including periodic press releases, position as authority on facility management services(cleaning & maintenance)
• Develop, coordinate and supervise approved media and advertising plan in cooperation with approved agencies.
• Measure impact analysis of all media intervention activities.

Development and execution of marketing plan
• Draws up a marketing plan quarterly that is communicated companywide and aggressively pursued.
• Measure performance and analyse variance
• Conduct on an ongoing basis formal and informal competitor analysis, market research, market trends, emerging market leaders etc
• Review and implement on an ongoing basis market penetration strategy for all identified market sectors

Relationship Management
• Keep a good database of all company’s clients.
• Give good attention to the management of company’s High network clients
• Liaise with Relationship Manager in recognizing customer special events and assist in driving organizational participation in them.
• Retain existing, and attract new customers.
• Ensuring that all client information is precise and supervising the processing of payment.
• Ensure that customer relations are maintained and further enhanced to facilitate growth in the number of customers and reduce complaints.
• Determine target market clients, and make frequent customer visits to cement relationships.
• Work with Relationship Management team to ensure quality service delivery to Corporate Customers to achieve agreed service levels.
• Ensure all company protocols are followed while dealing with customers.
• Interacting with the customers via fax, phone, the internet, email, or in person to address directly the customer issues.
• Receive Customers complaints and channel to the appropriate Unit for resolution and ensure agreed resolution is done
• Call customer to confirm satisfaction with the resolution.
• Following up with complaints or inquiries of customers.

Assist with special projects
• Efficiently carries out assigned projects by MD or designate

Income management
• Ensures prompt payment of all generated incomes.
• Daily and weekly update on receivables
• Monthly performance reviews

Education/ Experience

• Bachelor’s degree in related field.
• 7-10 years marketing or related experience preferably in a service environment.

Specific Skills/ Knowledge Required

• Marketing skills
• Analytical skills
• Verbal and written communication skills
• Presentation skills
• Negotiation skills
• Understanding socio-political environs
• Relationship building skills
• Drive and motivation to convert all prospects

Angel Oduneye angel@hamiltonlloydandassociates.com

Uche Onyeagulu uche@hamiltonlloydandassociates.com
Web www.hamiltonlloydandassociates.com
Hamilton Lloyd and Associates

Hamilton Lloyd and Associates is a young and innovative boutique human resources firm, which is focused on offering personalized services to organizations across a diverse range of sectors. The Hamilton Lloyd process involves a deep understanding of the client’s organizational culture, strategic objectives and needs to ensure that a tailor-made solution is proffered. For more information on Hamilton Lloyd and Associates, please visit www.hamiltonlloydandassociates.com.

Job Categories: Job Vacancies in Nigeria. Job Types: Full-Time. Job expires in Endless.

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